We recognise that there are certainly times when an excellent SEO and PPC campaign are executed to work together, harnessing a brand’s online presence initially with paid advertising whilst laying the ongoing foundations for visibility and organic growth in search results.
PPC and SEO work really well together for a new company launch, a brand refresh, or even an exciting new campaign as PPC drives instant traffic numbers through to the page or website you’re looking to increase awareness of.
Simply put, PPC helps initially get your name out there and build awareness whilst SEO is a longer-term plan for increasing traffic, growing your brand online and improving ROI over time.
The best way to understand the ROI of SEO is through an example keyword. Of course, our goal is to rank 1st on Google!
Let’s take the Keyword “Marbella SEO” and over 140 people search for this exact query every month in the UK and in Spain.
This is only one variant of the keyword with other potential long-tail keywords like SEO Services Costa del Sol, Marbella & Estepona SEO which yield another 40 searches per month.
Focusing your SEO strategy on these key terms costs very little in comparison with PPC, In other words, if you’re going to invest in one marketing channel, you should invest in SEO.