What is SEO Marketing and its Types?
As a marketing approach, in the past SEO, has certainly gained a reputation for being a bit of a ‘dark art’, however, SEO professionals now recognise that following Googles SEO best practises is the only way to go if you want to improve your business visibility. Here at EkulSEO, we only work towards Googles SEO best practises.
Our main goal for our clients is to help improve their web visibility. Combining our own experience working with a range of sectors, here at EkulSEO we can create an ongoing SEO growth strategy that not only delivers the results you’re looking for but will help grow your business presence online in a digital age.
What is SEO, What is an SEO Strategy and How Does it Work
Search engine optimisation is the digital marketing approach of making a web page or whole website ‘optimal’ for a search engine like Google and Bing to crawl or access quickly, taking in information and deciding whether it’s most relevant to help answer a search query. In the fast-paced digital age, this method of digital marketing has become a necessity for any business looking to thrive in a busy world of technology.
SEO works by making sure a number of (over 100, to be precise) factors are in place and correct on a website, combined with high-quality copy that uses terms that people are searching for. There is a whole load of other more technical components that need to be in place which is why it’s worth partnering with an SEO agency who can help out.